{"id":7893,"date":"2024-05-30T11:22:42","date_gmt":"2024-05-30T14:22:42","guid":{"rendered":"https:\/\/www.univ-guyane.fr\/?page_id=7893"},"modified":"2024-07-17T09:26:14","modified_gmt":"2024-07-17T12:26:14","slug":"identite-visuelle","status":"publish","type":"page","link":"https:\/\/www.univ-guyane.fr\/en\/universite\/identite-visuelle\/","title":{"rendered":"Visual identity"},"content":{"rendered":"
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New visual identity<\/h1>\n

A new brand image to affirm our Amazonian authenticity.<\/h2>\n<\/div>\n\n\n\n

\u201d<\/span>The main aim of this initiative is to modernise UG's image while highlighting its rich Amazonian heritage. By revisiting the brand's DNA and simplifying it to make it more agile and modern, UG is demonstrating its commitment to evolving with trends, while preserving its core values. <\/p><\/div><\/blockquote>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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Communication Unit<\/h3>\n
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Mr Erick LOITIERE
\nWebmaster | Illustrator
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\n<\/em>Mr Loane BADE
\nCommunication<\/em>
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\nMs Audrey GIFFARD
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Brand architecture<\/h2>\n

The transformation of the visual identity of the University of Guyana (UG) on the eve of its tenth anniversary is a crucial step in its development.<\/p>\n

The main aim of this initiative is to modernise UG's image while highlighting its rich Amazonian heritage. By revisiting the brand's DNA and simplifying it for greater agility and modernity, the UG is demonstrating its commitment to evolving with trends, while preserving its core values. The new visual identity reflects not only the university's dynamic approach, but also its ambition to become a centre of academic and cultural excellence, in tune with the expectations of the university community and its regional and international partners. Through this approach, the UG is reaffirming its mission to impart knowledge and its central role in the development of the Guyana region.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t

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The Communications Unit is the guarantor of the University's image: promotional documents must always be submitted to it for approval before distribution.<\/p>\n<\/div>\n\n\n\nDownload<\/span><\/a>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

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Isotype<\/h4>\n<\/div>\n\n\n\n
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Construction<\/h4>\n

The graphic design is built around the initials of the University of Guyana, where these letters, integrated into a single figure, form the institution's distinctive sign. This emblem is characterised by welcoming curves, evoking smiles and a resolutely forward-looking slant. It also symbolises the unity of the various components of the school and its staff, all committed to a common project.<\/p>\n

The interweaving of the letters represents the University as a meeting place, encouraging interaction between all its users and the transmission of knowledge.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t

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Definition<\/h4>\n

The isotype is the symbolic or iconic component of a brand, often referred to as the \"drawing\" that represents it. It embodies the visual essence of the brand through a distinctive symbol or icon. The use of an isotype allows the brand to be represented on its own, without the need for additional elements such as the brand name or a font. The icon alone is sufficiently evocative to identify the brand.<\/p>\n

In short, the isotype is a powerful element of a brand's visual identity, capable of conveying its message and values in a concise and memorable way.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Logotype<\/h2>\n

Created by Mr Erick LOITIERE, webmaster and illustrator, the logotype of the University of Guyana embodies the values and essential concepts of the institution. It must be visible, legible and immediately recognisable. This logotype, or logo, is made up of three main elements: a sign, a title and a baseline (brand signature).<\/p>\n