{"id":7415,"date":"2024-05-24T15:28:44","date_gmt":"2024-05-24T18:28:44","guid":{"rendered":"https:\/\/www.univ-guyane.fr\/?page_id=7415"},"modified":"2025-02-03T10:22:11","modified_gmt":"2025-02-03T13:22:11","slug":"but-techniques-de-commercialisation","status":"publish","type":"page","link":"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/but-techniques-de-commercialisation\/","title":{"rendered":"T\u00e9cnicas de marketing"},"content":{"rendered":"\n\t\t<div id=\"fws_69f3ed2ae562b\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"templatera_shortcode\"><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1715531519075{margin-top: 20px !important;margin-bottom: 20px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffe9ac !important;}<\/style><\/div><div id=\"fws_69f3ed2ae5f9d\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div style=\"\" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column left_padding_desktop_30px top_padding_desktop_30px right_padding_desktop_30px bottom_padding_desktop_30px \"  data-using-bg=\"true\" data-border-radius=\"5px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#f5f5f5\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #f5f5f5;\"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1738588613725\" >\n\t<p><strong>Composante\u00a0: <\/strong>IUT de Kourou<br \/>\n<strong>Domaine :\u00a0<\/strong>Droit, \u00e9conomie et gestion.<br \/>\n<strong>Mention : <\/strong><span lang=\"FR\">Bachelor Universitaire de Technologie de l\u2019IUT de Kourou<\/span><br \/>\n<strong>Sp\u00e9cialit\u00e9 : <\/strong><\/p>\n<ul>\n<li>Techniques de Commercialisation, parcours : Marketing Digital, E-Business et Entrepreneuriat (MDEE)<\/li>\n<li>Techniques de Commercialisation, parcours : Business D\u00e9veloppement et Management de la Relation Client (BDMRC)<\/li>\n<\/ul>\n<p><strong>Nature\u00a0:\u00a0<\/strong> Formation initiale dipl\u00f4mante et en alternance.<b><br \/>\n<\/b><strong>Niveau de sortie\u00a0:<\/strong> BAC + 3<br \/>\n<strong>Lieu\u00a0:<\/strong>\u00a0Cayenne (Campus Universitaire de Troubiran)<br \/>\n<strong>Fiche RNCP\u00a0: <\/strong><a href=\"https:\/\/www.francecompetences.fr\/recherche\/rncp\/35354\/\">35354<\/a><\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div class=\"toggles accordion\" data-br=\"\" data-starting=\"closed\" data-style=\"minimal\"><div class=\"toggle accent-color\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"nectar-inherit-h3 toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Objectifs<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p>Le Bachelor Universitaire de Technologie Techniques de Commercialisation (BUT TC) forme de futurs cadres interme\u0301diaires capables d\u2019intervenir dans toutes les e\u0301tapes de la commercialisation d\u2019un bien ou d\u2019un service : de l\u2019e\u0301tude de marche\u0301 a\u0300 la vente en passant par la strate\u0301gie marketing, la communication commerciale, la ne\u0301gociation et la relation client. Le titulaire du BUT TC est polyvalent, autonome et e\u0301volutif. Il couvre les secteurs d\u2019activite\u0301s en lien avec les me\u0301tiers de la vente, du marketing et de la communication.<\/p>\n<p>Le titulaire du BUT TC posse\u0300de des compe\u0301tences professionnelles et des connaissances universitaires solides lui permettant une inte\u0301gration dans le monde de l\u2019entreprise et une e\u0301volution dans l\u2019environnement professionnel.<\/p>\n<p>La premi\u00e8re ann\u00e9e de tronc commun insiste sur les fondamentaux en marketing, vente et communication. A partir de la 2<sup>\u00e8me<\/sup> ann\u00e9e deux parcours de sp\u00e9cialisation sont propos\u00e9s.<\/p>\n<p><strong>Parcours Marketing Digital, E-business et Entrepreneuriat (MDEE)<\/strong><br \/>\nLe parcours marketing digital, e-business et entrepreneuriat vise a\u0300 former aux activit\u00e9s commerciales digitales en d\u00e9veloppant des comp\u00e9tences dans le pilotage et la gestion de ces activit\u00e9s d\u2019une part, et dans le d\u00e9veloppement de projet commercial digital pouvant mener a\u0300 la cr\u00e9ation d\u2019une start-up d\u2019autre part. Les dipl\u00f4m\u00e9s exerceront les m\u00e9tiers du marketing digital, du e-business au sein de tout type d\u2019organisation et les m\u00e9tiers de l\u2019entrepreneuriat.<\/p>\n<p><strong>Parcours Business D\u00e9veloppement et Management de la Relation Client (BDMRC)<\/strong><br \/>\nLe parcours business d\u00e9veloppement et management de la relation client forme aux techniques et outils de d\u00e9veloppement de l\u2019activit\u00e9 commerciale tout en veillant \u00e0 la satisfaction client pour b\u00e2tir une relation durable. Les dipl\u00f4m\u00e9s contribueront au d\u00e9veloppement d\u2019affaires et au management de la relation client dans tout type d\u2019organisation, au d\u00e9veloppement d\u2019un portefeuille clients (fid\u00e9lisation client\u00e8le existante, conqu\u00eate nouveaux clients) dans tout type de secteur d\u2019activit\u00e9 aussi bien en B to C, qu\u2019en B to B.<\/p>\n<p>La 3<sup>\u00e8me<\/sup> ann\u00e9e BUT se fait exclusivement en alternance<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle accent-color\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"nectar-inherit-h3 toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Comp\u00e9tences vis\u00e9es<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p><strong>Comp\u00e9tences transversales<\/strong><\/p>\n<ul>\n<li><strong>Se servir du num\u00e9rique<\/strong> :\u00a0en utilisant les outils num\u00e9riques de r\u00e9f\u00e9rence et les r\u00e8gles de s\u00e9curit\u00e9 informatique pour acqu\u00e9rir, traiter, produire et diffuser de l\u2019information ainsi que pour collaborer en interne et en externe.<\/li>\n<li><strong>Exploiter les donn\u00e9es \u00e0 des fins d\u2019analyse :\u00a0<\/strong>en identifiant, s\u00e9lectionnant et analysant avec esprit critique diverses ressources dans son domaine de sp\u00e9cialit\u00e9 pour documenter un sujet et synth\u00e9tiser ces donn\u00e9es en vue de leur exploitation\u00a0; en analysant et synth\u00e9tisant des donn\u00e9es en vue de leur exploitation\u00a0; en d\u00e9veloppant une argumentation avec esprit critique<\/li>\n<li><strong>S\u2019exprimer et communiquer \u00e0 l\u2019\u00e9crit et \u00e0 l\u2019oral : <\/strong>en se servant ais\u00e9ment des diff\u00e9rents registres d\u2019expression \u00e9crite et orale de la langue fran\u00e7aise\u00a0; en communiquant par oral et par \u00e9crit, de fa\u00e7on claire et non-ambigu\u00eb, en fran\u00e7ais et dans au moins une langue \u00e9trang\u00e8re.<\/li>\n<li><strong>Agir en responsabilit\u00e9 au sein d\u2019une organisation professionnelle :\u00a0<\/strong>en situant son r\u00f4le et sa mission au sein d&rsquo;une organisation pour s\u2019adapter et prendre des initiatives\u00a0; en respectant les principes d\u2019\u00e9thique, de d\u00e9ontologie et de responsabilit\u00e9 environnementale\u00a0; en travaillant en \u00e9quipe et en r\u00e9seau ainsi qu\u2019en autonomie et responsabilit\u00e9 au service d\u2019un projet\u00a0; en analysant ses actions en situation professionnelle, s\u2019auto\u00e9valuer pour am\u00e9liorer sa pratique.<strong> \u00a0\u00a0<\/strong><\/li>\n<li><strong>Se positionner vis \u00e0 vis d\u2019un champ professionnel<\/strong> :\u00a0en identifiant et situant les champs professionnels potentiellement en relation avec les acquis et la mention ainsi que les parcours possibles pour y acc\u00e9der\u00a0; en caract\u00e9risant et valorisant son identit\u00e9, ses comp\u00e9tences et son projet professionnel en fonction d\u2019un contexte\u00a0; en identifiant le processus de production, de diffusion et de valorisation des savoirs.<\/li>\n<\/ul>\n<p><strong>Comp\u00e9tences disciplinaires sp\u00e9cifiques<\/strong><\/p>\n<ul>\n<li><strong>Conduire des actions marketing\u00a0:<\/strong> en analysant avec des outils pertinents les contextes \u00e9conomiques, juridiques, commerciaux et financiers\u00a0; en \u00e9valuant de mani\u00e8re adapt\u00e9e les principaux acteurs de l\u2019offre sur le march\u00e9\u00a0; en quantifiant la demande et en appr\u00e9ciant le comportement du consommateur\u00a0; en analysant avec les outils appropri\u00e9s les comp\u00e9tences et les ressources de l&rsquo;entreprise\u00a0; en \u00e9laborant un mix adapt\u00e9 \u00e0 la cible et positionn\u00e9 par rapport aux concurrents\u00a0; en adoptant une posture citoyenne, \u00e9thique et \u00e9cologique.<\/li>\n<li><strong>Vendre une offre commerciale\u00a0: <\/strong>en respectant l\u2019ordre des \u00e9tapes de la n\u00e9gociation commerciale et une d\u00e9marche \u00e9thique\u00a0; en \u00e9laborant les documents commerciaux adapt\u00e9s \u00e0 la situation commerciale et dans le respect de la r\u00e9glementation\u00a0; en utilisant de fa\u00e7on efficace des indicateurs de performance fix\u00e9s par l\u2019organisation\u00a0; en prospectant \u00e0 l&rsquo;aide d&rsquo;outils adapt\u00e9s\u00a0; en adaptant sa communication verbale et non verbale \u00e0 la situation commerciale.<\/li>\n<li><strong>Communiquer sur l\u2019offre commerciale\u00a0:\u00a0<\/strong>en \u00e9laborant une strat\u00e9gie de communication en coh\u00e9rence avec le mix\u00a0; en utilisant les outils de la communication commerciale adapt\u00e9s \u00e0 la demande et aux contraintes de l&rsquo;organisation\u00a0; en produisant des supports de communication efficaces et qualitatifs\u00a0; en respectant la r\u00e9glementation en vigueur.<\/li>\n<\/ul>\n<p><strong>Comp\u00e9tences disciplinaires de parcours (MDEE)<\/strong><\/p>\n<ul>\n<li><strong>G\u00e9rer une activit\u00e9 digitale\u00a0:<\/strong> en s\u00e9lectionnant les outils pertinents de recueil, traitement et analyse des donn\u00e9es de masse\u00a0; en d\u00e9veloppant une strat\u00e9gie marketing digitale performante\u00a0; en pilotant efficacement une offre digitale\u00a0; en optimisant la relation client digitalis\u00e9e\u00a0; en assurant une logistique performante du e-commerce.<\/li>\n<li><strong>D\u00e9velopper un projet e-business\u00a0: <\/strong>en \u00e9laborant le document du mod\u00e8le d&rsquo;affaires d\u00e9crivant la cr\u00e9ation et le partage de la valeur\u00a0; en d\u00e9veloppant une vision strat\u00e9gique partag\u00e9e\u00a0; en analysant de fa\u00e7on pertinente des documents et indicateurs financiers\u00a0; en analysant d&rsquo;un point de vue quantitatif et qualitatif les environnements sp\u00e9cifiques pour r\u00e9ussir un projet digital\u00a0; en mobilisant des techniques ad\u00e9quates pour passer de la cr\u00e9ativit\u00e9 \u00e0 l&rsquo;innovation\u00a0; en s&rsquo;int\u00e9grant activement dans un projet collectif.<\/li>\n<\/ul>\n<p><strong>Comp\u00e9tences disciplinaires de parcours (BDMRC<\/strong><\/p>\n<ul>\n<li><strong>Participer \u00e0 la strat\u00e9gie marketing et commerciale de l\u2019organisation\u00a0:<\/strong> en identifiant les opportunit\u00e9s de d\u00e9veloppement les plus porteuses\u00a0; en manageant efficacement les \u00e9quipes commerciales\u00a0; en \u00e9laborant une offre adapt\u00e9e au contexte sectoriel du client.<\/li>\n<li><strong>Manager la relation client\u00a0: <\/strong>en d\u00e9veloppant une culture partag\u00e9e de service client\u00a0; en pilotant la satisfaction e l\u2019exp\u00e9rience client tout au long du parcours dans une perspective durable\u00a0; en valorisant le portefeuille client par l\u2019exploitation des donn\u00e9es client dans le respect de la r\u00e9glementation.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle accent-color\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"nectar-inherit-h3 toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Admission<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p><strong>Niveau de recrutement :<\/strong> Bac (acc\u00e8s 1<sup>\u00e8re<\/sup> ann\u00e9e) et Bac+2 (acc\u00e8s 2<sup>\u00e8me<\/sup> ou 3<sup>\u00e8me<\/sup> ann\u00e9e)<\/p>\n<p><strong>Accessible en\u00a0: \u00a0<\/strong>formation initiale (1<sup>\u00e8re<\/sup> et 2<sup>\u00e8me<\/sup> ann\u00e9es), formation en alternance (3<sup>\u00e8me<\/sup> ann\u00e9e).<\/p>\n<p><strong>Formation requise\u00a0:<\/strong><\/p>\n<p>\u00catre titulaire de l\u2019un des dipl\u00f4mes suivants :<\/p>\n<ul>\n<li>Baccalaur\u00e9at STMG<\/li>\n<li>Baccalaur\u00e9ats g\u00e9n\u00e9raux<\/li>\n<li>Autres baccalaur\u00e9ats Technologiques (STI2D, ST2A, STL, etc.)<\/li>\n<li>Admission possible par validation des acquis de l\u2019exp\u00e9rience (VAE) ou par validation des acquis professionnels et personnels (VAPP).<\/li>\n<\/ul>\n<p><strong>Conditions d\u2019admission<\/strong>\u00a0:<\/p>\n<p>Les candidats font l\u2019objet d\u2019une s\u00e9lection sur dossier qui prend en compte la lettre de motivation, les bulletins de notes de premi\u00e8re et terminale, les appr\u00e9ciations du chef d\u2019\u00e9tablissement et\/ou des professeurs principaux, les motivations exprim\u00e9es par les candidats eux-m\u00eames de mani\u00e8re \u00e0 \u00e9valuer leur capacit\u00e9 \u00e0 acqu\u00e9rir un r\u00e9el profil commercial. L\u2019\u00e9tude du dossier des candidats est compl\u00e9t\u00e9e par un entretien de motivation, un test de culture g\u00e9n\u00e9rale et d\u2019anglais en LV1.<\/p>\n<p><strong>Inscription\u00a0:<\/strong><\/p>\n<p>Date limite des candidatures : mi \u2013avril (session Parcoursup)<br \/>\nPremi\u00e8re s\u00e9lection des dossiers et entretiens de motivation : mi \u2013mai (session Parcoursup)<br \/>\nCommunication des r\u00e9sultats d\u2019admission : d\u00e9but juin\u00a0(session Parcoursup)<br \/>\nInscriptions (apr\u00e8s les r\u00e9sultats du bac)\u00a0: d\u00e9but juillet<br \/>\nD\u00e9but des cours : d\u00e9but septembre<\/p>\n<p>Les candidats peuvent aussi faire une candidature spontan\u00e9e hors Parcoursup. Celle-ci doit \u00eatre adress\u00e9e au Chef du D\u00e9partement Techniques de Commercialisation de l\u2019IUT de Kourou.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle accent-color\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"nectar-inherit-h3 toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Programme<\/a><\/h3><div><div class=\"inner-toggle-wrap\"><div id=\"fws_69f3ed2ae7c0f\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p><strong>Semestre 1<\/strong><\/p>\n<ul>\n<li><strong>UE 1.1 \u2013 Marketing<\/strong> : construire une offre commerciale simple (11 ECTS)<\/li>\n<li><strong>UE 1.2 \u2013 Vente<\/strong> : pr\u00e9parer l\u2019entretien de vente (11 ECTS)<\/li>\n<li><strong>UE 1.3 \u2013 Communication commerciale<\/strong> : structurer un plan de communication (8 ECTS)<\/li>\n<\/ul>\n<p><strong>Semestre 2<\/strong><\/p>\n<ul>\n<li><strong>UE 2.1 \u2013 Marketing<\/strong> : construire une offre commerciale simple (11 ECTS)<\/li>\n<li><strong>UE 2.2 \u2013 Vente<\/strong> : pr\u00e9parer l\u2019entretien de vente (11 ECTS)<\/li>\n<li><strong>UE 2.3 \u2013 Communication commerciale<\/strong> : structurer un plan de communication (8 ECTS)<\/li>\n<\/ul>\n<p><strong>Semestre 3<\/strong><\/p>\n<ul>\n<li><strong>UE 3.1 \u2013 Marketing<\/strong> : construire une offre commerciale complexe ou innovante (7 ECTS)<\/li>\n<li><strong>UE 3.2 \u2013 Vente<\/strong> : mener un entretien de vente simple (7 ECTS)<\/li>\n<li><strong>UE 3.3 \u2013 Communication commerciale<\/strong> : \u00e9laborer un plan de communication (8 ECTS)<\/li>\n<li><strong>UE 3.4 \u2013 Marketing digital<\/strong> : participer activement au projet digital (4 ECTS)<\/li>\n<li><strong>UE 3.5 \u2013 E-business et entrepreneuriat<\/strong> : construire un projet e-business en tant que partie prenante active (4 ECTS)<\/li>\n<li><strong>UE 3.4 \u2013 Business d\u00e9veloppement<\/strong> : agir en tant que membre de l\u2019\u00e9quipe commerciale (4 ECTS)<\/li>\n<li><strong>UE 3.5 \u2013 Relation client<\/strong> : agir en tant que membre de l\u2019\u00e9quipe relation client (4 ECTS)<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p><strong>Semestre 4<\/strong><\/p>\n<ul>\n<li><strong>UE 4.1 \u2013 Marketing<\/strong> : construire une offre commerciale complexe ou innovante (7 ECTS)<\/li>\n<li><strong>UE 4.2 \u2013 Vente<\/strong> : mener un entretien de vente simple (7 ECTS)<\/li>\n<li><strong>UE 4.3 \u2013 Communication commerciale<\/strong> : \u00e9laborer un plan de communication (8 ECTS)<\/li>\n<li><strong>UE 4.4 \u2013 Marketing digital<\/strong> : participer activement au projet digital (4 ECTS)<\/li>\n<li><strong>UE 4.5 \u2013 E-business et entrepreneuriat<\/strong> : construire un projet e-business en tant que partie prenante active (4 ECTS)<\/li>\n<li><strong>UE 4.4 \u2013 Business d\u00e9veloppement<\/strong> : agir en tant que membre de l\u2019\u00e9quipe commerciale (4 ECTS)<\/li>\n<li><strong>UE 4.5 \u2013 Relation client<\/strong> : agir en tant que membre de l\u2019\u00e9quipe relation client (4 ECTS)<\/li>\n<\/ul>\n<p><strong>Semestre 5<\/strong><\/p>\n<ul>\n<li><strong>UE 5.1 \u2013 Marketing<\/strong> : construire une solution client (8 ECTS)<\/li>\n<li><strong>UE 5.2 \u2013 Vente<\/strong> : mener un entretien de vente complexe (8 ECTS)<\/li>\n<li><strong>UE 5.3 \u2013 Marketing digital<\/strong> : d\u00e9velopper le projet digital en tant qu\u2019initiateur (7 ECTS)<\/li>\n<li><strong>UE 5.4 \u2013 E-business et entrepreneuriat<\/strong> : construire un projet e-business en tant que responsable de projet ou d\u2019entreprise (7 ECTS)<\/li>\n<li><strong>UE 5.3 \u2013 Business d\u00e9veloppement<\/strong> : agir en tant que responsable de l\u2019\u00e9quipe commerciale (7 ECTS)<\/li>\n<li><strong>UE 5.4 \u2013 Relation client<\/strong> : agir en tant que responsable de l\u2019\u00e9quipe relation client (7 ECTS)<\/li>\n<\/ul>\n<p><strong>Semestre 6<\/strong><\/p>\n<ul>\n<li><strong>UE 6.1 \u2013 Marketing<\/strong> : construire une solution client (5 ECTS)<\/li>\n<li><strong>UE 6.2 \u2013 Vente<\/strong> : mener un entretien de vente complexe (5 ECTS)<\/li>\n<li><strong>UE 6.3 \u2013 Marketing digital<\/strong> : d\u00e9velopper le projet digital en tant qu\u2019initiateur (10 ECTS)<\/li>\n<li><strong>UE 6.4 \u2013 E-business et entrepreneuriat<\/strong> : construire un projet e-business en tant que responsable de projet ou d\u2019entreprise (10 ECTS)<\/li>\n<li><strong>UE 6.3 \u2013 Business d\u00e9veloppement<\/strong> : agir en tant que responsable de l\u2019\u00e9quipe commerciale (10 ECTS)<\/li>\n<li><strong>UE 6.4 \u2013 Relation client<\/strong> : agir en tant que responsable de l\u2019\u00e9quipe relation client (10 ECTS)<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69f3ed2ae80aa\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone \"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p><strong>Stage<\/strong><\/p>\n<p style=\"font-weight: 400\">En 1\u00e8re ann\u00e9e, un stage de 3 semaines est obligatoire dans une enseigne de grande distribution. En 2\u00e8me ann\u00e9e, il y a 8 semaines de stage obligatoire en entreprise, association, collectivit\u00e9, etc. La 3\u00e8me ann\u00e9e se r\u00e9alise en alternance. Chaque \u00e9tudiant est encadr\u00e9 par un ma\u00eetre de stage de l\u2019entreprise et est suivi par un responsable enseignant. Le stage donne lieu \u00e0 la r\u00e9daction d\u2019un rapport et \u00e0 une soutenance devant un jury.<\/p>\n<p><strong>Modalit\u00e9 d\u2019\u00e9valuation<br \/>\n<\/strong>Contr\u00f4le continu<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><\/div><\/div><\/div><div class=\"toggle accent-color\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"nectar-inherit-h3 toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>D\u00e9bouch\u00e9s<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p><strong>D\u00e9bouch\u00e9s professionnels :<\/strong> Commercial, charg\u00e9 de d\u00e9veloppement commercial, gestionnaire de portefeuille client, assistant export, acheteur, retail manager, manager de rayon, responsable marketing, responsable web marketing, charg\u00e9 de d\u00e9veloppement e-commerce, charg\u00e9 de projet \u00e9v\u00e9nementiel, brand assistant manager, responsable \u00e9quipe commerciale, responsable \u00e9quipe relation client, etc.<\/p>\n<p><strong>Secteurs d\u2019activit\u00e9s :<\/strong> Industries, entreprises commerciales, soci\u00e9t\u00e9s agricoles, grande et petite distribution, services, cr\u00e9ation d\u2019entreprise, etc.<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle accent-color\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"nectar-inherit-h3 toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Contact<\/a><\/h3><div><div class=\"inner-toggle-wrap\"><div class=\"templatera_shortcode\">\n\t\t<div id=\"fws_69f3ed2ae8bd4\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"map_69f3ed2ae8eb7\" style=\"height: 520px;\" class=\"nectar-leaflet-map\" data-infowindow-start-open=\"1\" data-dark-color-scheme=\"\" data-marker-style=\"default\" data-nectar-marker-color=\"accent-color\" data-ultra-flat=\"\" data-greyscale=\"\" data-extra-color=\"\" data-enable-animation=\"false\" data-enable-zoom=\"\" data-zoom-level=\"17\" data-center-lat=\"4.932\" data-center-lng=\"-52.301\" data-marker-img=\"\"><\/div><div class=\"map_69f3ed2ae8eb7 map-marker-list\"><div class=\"map-marker\" data-marker-image-width=\"50\" data-marker-image-height=\"50\" data-lat=\"4.932\" data-lng=\"-52.301\" data-mapinfo=\"Universit\u00e9 de Guyane\"><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class='fluentform ff-inherit-theme-style fluentform_wrapper_7'><form data-form_id=\"7\" id=\"fluentform_7\" class=\"frm-fluent-form fluent_form_7 ff-el-form-top ff_form_instance_7_1 ff-form-loading ffs_inherit_theme\" data-form_instance=\"ff_form_instance_7_1\" method=\"POST\" data-turnstile_key=\"0x4AAAAAAAXVTyiqFRuFu0rs\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">IUT-contact<\/legend><input 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ff_el_with_extended_validation\" placeholder=\"0694 ...\" type=\"tel\" data-name=\"phone_9\" inputmode=\"tel\"  aria-invalid='false' aria-required=false><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_7_textarea_2' id='label_ff_7_textarea_2' aria-label=\"Message\">Message<\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"true\" aria-labelledby=\"label_ff_7_textarea_2\" name=\"textarea_2\" class=\"ff-el-form-control\" id=\"ff_7_textarea_2\" placeholder=\"Votre message ici\" rows=\"10\" cols=\"2\" data-name=\"textarea_2\" ><\/textarea><\/div><\/div><div class='ff-el-group ' ><div class='ff-el-input--content'><div data-fluent_id='7' name='cf-turnstile-response'><div\n\t\tdata-sitekey='0x4AAAAAAAXVTyiqFRuFu0rs'\n\t\tdata-theme='light'\n\t\tid='fluentform-turnstile-7-1'\n\t\tclass='ff-el-turnstile cf-turnstile'\n\t\tdata-appearance='always'><\/div><\/div><\/div><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_no_style\"  aria-label=\"Envoyer\">Envoyer<\/button><\/div><\/fieldset><\/form><div id='fluentform_7_errors' class='ff-errors-in-stack ff_form_instance_7_1 ff-form-loading_errors ff_form_instance_7_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_7_1 = {\"id\":\"7\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_7_1\",\"form_id_selector\":\"fluentform_7\",\"rules\":{\"name_0[first_name]\":{\"required\":{\"value\":true,\"message\":\"Ce champ est obligatoire\",\"global\":false,\"global_message\":\"Ce champ est obligatoire\"}},\"name_0[]\":{\"required\":{\"value\":false,\"message\":\"Ce champ est 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data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class='nectar-post-grid-wrap text-color-dark spacing-10px' data-el-settings='{\"post_type\":\"custom\",\"pagination\":\"none\",\"image_size\":\"large\",\"parallax_scrolling\":\"\",\"aspect_ratio_image_size\":\"\",\"category_position\":\"default\",\"category_display\":\"default\",\"display_categories\":\"0\",\"display_excerpt\":\"0\",\"excerpt_length\":\"20\",\"content_next_to_image_excerpt_pos\":\"default\",\"display_date\":\"0\",\"display_estimated_reading_time\":\"0\",\"display_author\":\"0\",\"author_functionality\":\"default\",\"author_position\":\"default\",\"color_overlay\":\"\",\"color_overlay_opacity\":\"1\",\"color_overlay_hover_opacity\":\"0.7\",\"card_bg_color\":\"\",\"grid_style\":\"content_overlaid\",\"hover_effect\":\"zoom\",\"post_title_overlay\":\"\",\"heading_tag\":\"default\",\"heading_tag_render\":\"default\",\"enable_gallery_lightbox\":\"0\",\"remove_links\":\"0\",\"category_style\":\"underline\",\"overlay_secondary_project_image\":\"\",\"vertical_list_hover_effect\":\"none\",\"vertical_list_read_more\":\"\",\"vertical_list_read_more_style\":\"text\",\"read_more_button\":\"0\",\"animation\":\"zoom-out-reveal\",\"custom_fields\":\"\",\"custom_fields_location\":\"\",\"display_type\":\"grid\",\"text_content_layout\":\"all_bottom_left\"}' data-style='content_overlaid' data-query='{\"post_type\":\"custom\",\"posts_per_page\":\"-1\",\"order\":\"DESC\",\"orderby\":\"title\",\"offset\":\"0\",\"cpt_name\":\"page\",\"custom_query_tax\":\"144\",\"ignore_sticky_posts\":\"\",\"exclude_current_post\":\"\"}' data-load-more-color='black' data-load-more-text='Load More'><div class=\"nectar-post-grid-filters\" data-active-color=\"default\" data-align=\"default\" data-animation=\"zoom-out-reveal\" data-sortable=\"\"><div><a href=\"#\" class=\"active all-filter\" data-filter=\"144\" data-total-count=\"11\">All<\/a><a href=\"#\" data-filter=\"144\" data-total-count=\"11\">IUT<\/a><\/div><\/div><div class=\"nectar-post-grid custom_font_size_20px text-opacity-1 text-opacity-hover-1 category-position-before-title \" data-indicator=\"\" data-indicator-style=\"default\" data-indicator-text-color=\"#fff\" data-indicator-color=\"#000\" data-indicator-text=\"View\" data-columns=\"2\" data-hover-effect=\"zoom\" data-text-style=\"default\" data-border-radius=\"5px\" data-grid-item-height=\"30vh\" data-grid-spacing=\"10px\" data-text-layout=\"all_bottom_left\" data-text-color=\"dark\" data-text-hover-color=\"dark\" data-shadow-hover=\"\" data-animation=\"zoom-out-reveal\" data-animation-stagger=\"90\" data-cat-click=\"default\" style=\"--post-grid-border-radius:5px;\" ><div class=\"nectar-post-grid-item\" data-post-id=\"7670\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/titre-professionnel-de-technicien-reseaux-ip\/\" ><span class=\"screen-reader-text\">Titre professionnel de technicien r\u00e9seaux IP<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>Titre professionnel de technicien r\u00e9seaux IP<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-post-id=\"7644\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/lp-metiers-de-la-gestion-et-de-la-comptabilite\/\" ><span class=\"screen-reader-text\">LP M\u00e9tiers de la Gestion et de la Comptabilit\u00e9<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>LP M\u00e9tiers de la Gestion et de la Comptabilit\u00e9<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-post-id=\"12217\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/lp-metiers-de-la-gestion-des-ressources-humaines-assistant\/\" ><span class=\"screen-reader-text\">LP M\u00e9tiers de la Gestion des Ressources Humaines : assistant<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>LP M\u00e9tiers de la Gestion des Ressources Humaines : assistant<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-post-id=\"11712\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/lp-metiers-de-lelectricite-et-de-lenergie-mee\/\" ><span class=\"screen-reader-text\">LP M\u00e9tiers de l\u2019\u00c9lectricit\u00e9 et de l\u2019\u00c9nergie (MEE)<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>LP M\u00e9tiers de l\u2019\u00c9lectricit\u00e9 et de l\u2019\u00c9nergie (MEE)<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-post-id=\"7406\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/lp-management-et-gestion-des-organisations\/\" ><span class=\"screen-reader-text\">LP Management et Gestion des Organisations<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>LP Management et Gestion des Organisations<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-post-id=\"12209\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/lp-commerce-et-distribution\/\" ><span class=\"screen-reader-text\">LP Commerce et distribution<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>LP Commerce et distribution<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-post-id=\"7415\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/but-techniques-de-commercialisation\/\" ><span class=\"screen-reader-text\">BUT Techniques de Commercialisation<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>BUT Techniques de Commercialisation<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-post-id=\"7410\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/but-reseaux-et-telecom-cybersecurite\/\" ><span class=\"screen-reader-text\">BUT R\u00e9seaux et t\u00e9l\u00e9com \u2013 Cybers\u00e9curit\u00e9<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>BUT R\u00e9seaux et t\u00e9l\u00e9com \u2013 Cybers\u00e9curit\u00e9<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-post-id=\"7404\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/but-genie-electrique-et-informatique-industrielle\/\" ><span class=\"screen-reader-text\">BUT G\u00e9nie Electrique et Informatique Industrielle<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>BUT G\u00e9nie Electrique et Informatique Industrielle<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-post-id=\"7397\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/but-genie-civil-et-construction-durable\/\" ><span class=\"screen-reader-text\">BUT G\u00e9nie Civil et Construction Durable<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>BUT G\u00e9nie Civil et Construction Durable<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-post-id=\"7419\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg-wrap\"><div class=\"nectar-post-grid-item-bg-wrap-inner\"><div class=\"nectar-post-grid-item-bg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.univ-guyane.fr\/wp-content\/uploads\/formations-iut-universite-de-guyane-min-thumb.svg\" class=\"attachment-large size-large wp-post-image\" alt=\"couleur IUT\" \/><\/div><\/div><\/div><div class=\"bg-overlay\"  data-opacity=\"1\" data-hover-opacity=\"0.7\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/but-carrieres-sociales\/\" ><span class=\"screen-reader-text\">BUT Carri\u00e8res Sociales<\/span><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><div class=\"nectar-split-heading custom-trigger\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"line-reveal-by-space\" data-animation-delay=\"\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"true\"><p>BUT Carri\u00e8res Sociales<\/p><\/div><\/h3><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div><\/div>\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p class=\"last-updated\"> <i class=\"fa-solid fa-pencil\"><\/i> Mise \u00e0 jour le : 03\/11\/25 \u00e0 07:55<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"templatera_shortcode\">\n\t\t<div id=\"fws_69f3ed2af17e2\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 infos-structure wpb_column column_container vc_column_container col border_left_desktop_1px border_color_cccccc border_style_solid left_padding_desktop_30px \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<h2>IUT<\/h2>\n<h3>Institut Universitaire de Technologie de Kourou<\/h3>\n<\/div>\n\n\n\n<div class=\"toggles accordion\" data-br=\"\" data-starting=\"closed\" data-style=\"minimal\"><div class=\"toggle accent-color\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Direction<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p>M. Idris SADLI<br \/>\n<em>Directeur<br \/>\n<\/em>\u2014<br \/>\nMme Sandra MORVAN<br \/>\n<em>Assistante de direction<br \/>\n<\/em>T. 0594 32 80 05<\/p>\n<p>Mme Ursula JOSEPH<br \/>\nResponsable administratif et financier<br \/>\nT. 0594 32 80 03<\/p>\n<p><em>\u00a0<\/em><\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle accent-color\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Scolarit\u00e9 IUT de Kourou<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p>Mme St\u00e9phanie GIPET<br \/>\n<em>Gestionnaire de scolarit\u00e9<br \/>\n<\/em>Dpts GEII, RT et GCCD<br \/>\nT 05 94 32 80 02<br \/>\n\u2014<strong><br \/>\n<\/strong>Mme Cynthia CANAVY<br \/>\n<em>Gestionnaire de scolarit\u00e9<br \/>\n<\/em>Dpts TC et CS<br \/>\nT 05 94 29 99 73<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle accent-color\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>Scolarit\u00e9 alternance<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p><strong>DFPU<br \/>\n<\/strong>Mme N\u00e9risa VIRGILE<br \/>\n<em>Charg\u00e9e de mission Relations Entreprises<\/em><br \/>\nT 06 94 20 92 37<br \/>\n\u2014<strong><br \/>\n<\/strong>Mme Andr\u00e9a CADELUS<br \/>\n<em>Scolarit\u00e9 Licences Pro en alternance - Kourou<\/em><br \/>\nT 05 94 32 80 09<br \/>\n\u2014<strong><br \/>\n<\/strong>Mme Kelly GEORGIN<br \/>\n<em>Scolarit\u00e9 Licences Pro en alternance - Cayenne<\/em><br \/>\nT 05 94 29 99 76<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle accent-color\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus\"><\/i>D\u00e9partements<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p><strong>G\u00e9nie Civil et Construction Durable (GCCD)<\/strong><br \/>\nM. Gildas MEDJIGBODO<br \/>\n\u2014<br \/>\n<strong>G\u00e9nie Electrique et Informatique Industrielle <\/strong><strong>( GEII)<\/strong><strong><br \/>\n<\/strong>M. Christophe ROUDAUT<br \/>\nT 0594 32 80 07<br \/>\n\u2014<br \/>\n<strong>R\u00e9seaux et T\u00e9l\u00e9communications <\/strong><strong>(RT)<\/strong><strong><br \/>\n<\/strong>M. Marie COTHENET<br \/>\nT 05 94 32 80 08<br \/>\n\u2014<br \/>\n<strong>Carri\u00e8res Sociales <\/strong><strong>(CS)<\/strong><strong><br \/>\n<\/strong>M. Christian CECILE<br \/>\nT 05 94 29 99 77<br \/>\n\u2014<br \/>\n<strong>Techniques de Commercialisation <\/strong><strong>(TC)<\/strong><strong><br \/>\n<\/strong>M. Abdoul-Ahad CISSE<br \/>\nT 05 94 29 99 82<br \/>\n\u2014<br \/>\n<strong>Formation Continue et Alternance <\/strong><strong>( FCA)<\/strong><strong><br \/>\n<\/strong>Mme Marie COTHENET<br \/>\nT 05 94 32 80 09<\/p>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Componente : IUT Campo: Social. Assunto: Atividades sociais e socioculturais Especializa\u00e7\u00e3o: Atividades sociais e socioculturais. Tipo: ...","protected":false},"author":1,"featured_media":7758,"parent":6129,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":2932,"footnotes":""},"categories":[216,85,217,113,124,144,128],"tags":[],"class_list":{"0":"post-7415","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"category-alternance-formations","7":"category-but","8":"category-cayenne-formations","9":"category-commerce-vente-et-distribution","10":"category-information-et-communication","11":"category-iut-formations","12":"category-marketing-et-publicite"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BUT Techniques de Commercialisation &#8212; Universit\u00e9 de Guyane<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.univ-guyane.fr\/pt\/choisir-sa-formation\/iut\/but-techniques-de-commercialisation\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUT Techniques de Commercialisation &#8212; 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