”The main aim of this initiative is to modernise UG's image while highlighting its rich Amazonian heritage. By revisiting the brand's DNA and simplifying it to make it more agile and modern, UG is demonstrating its commitment to evolving with trends, while preserving its core values.
Communication Unit
Ms Cécile MANDE
Communications Officer
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Mr Erick LOITIERE
Webmaster | Illustrator
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Mr Loane BADE
Communication assistant
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Ms Alexia KANUTY
Communication apprentice
Brand architecture
The transformation of the visual identity of the University of Guyana (UG) on the eve of its tenth anniversary is a crucial step in its development.
The main aim of this initiative is to modernise UG's image while highlighting its rich Amazonian heritage. By revisiting the brand's DNA and simplifying it for greater agility and modernity, the UG is demonstrating its commitment to evolving with trends, while preserving its core values. The new visual identity reflects not only the university's dynamic approach, but also its ambition to become a centre of academic and cultural excellence, in tune with the expectations of the university community and its regional and international partners. Through this approach, the UG is reaffirming its mission to impart knowledge and its central role in the development of the Guyana region.
The Communications Unit is the guarantor of the University's image: promotional documents must always be submitted to it for approval before distribution.
Isotype
Construction
The graphic design is built around the initials of the University of Guyana, where these letters, integrated into a single figure, form the institution's distinctive sign. This emblem is characterised by welcoming curves, evoking smiles and a resolutely forward-looking slant. It also symbolises the unity of the various components of the school and its staff, all committed to a common project.
The interweaving of the letters represents the University as a meeting place, encouraging interaction between all its users and the transmission of knowledge.
Definition
The isotype is the symbolic or iconic component of a brand, often referred to as the "drawing" that represents it. It embodies the visual essence of the brand through a distinctive symbol or icon. The use of an isotype allows the brand to be represented on its own, without the need for additional elements such as the brand name or a font. The icon alone is sufficiently evocative to identify the brand.
In short, the isotype is a powerful element of a brand's visual identity, capable of conveying its message and values in a concise and memorable way.
Logotype
Created by Mr Erick LOITIERE, webmaster and illustrator, the logotype of the University of Guyana embodies the values and essential concepts of the institution. It must be visible, legible and immediately recognisable. This logotype, or logo, is made up of three main elements: a sign, a title and a baseline (brand signature).
- Horizontal logo : format reserved for administrative documents and stationery kit.
- Vertical logo : format used on communication media when the coat of arms is not used.
- Coat of arms : format reserved exclusively for textile media.
Each version of the logo has been designed to adapt to different contexts of use, ensuring visual consistency and immediate recognition of the identity of the University of Guyana.
The Communications Unit is the guarantor of the University's image: promotional documents must always be submitted to it for approval before distribution.
Logotypes
Horizontal logo : format reserved for administrative documents and stationery kit.
Vertical logo : format used on communication media when the coat of arms is not used.
Coat of arms : format reserved exclusively for textiles.
Colours
The colour palette of our new visual identity is inspired by the rich biodiversity of the Amazon and Guyanese Tembe art, using warm, vibrant tones to reflect our unique environment and vibrant culture. Green, the symbol of the region's lush nature, evokes the dense forests and abundant vegetation that characterise the Amazon. Blue, recalling the winding rivers that cross this vast territory, but also the fluidity and connection between the different parts of our university.
Red echoes the cultural diversity and red earth of our region, while embodying the passion and energy of our university community. This colour palette, deeply rooted in our regional identity, reinforces our commitment to celebrating and preserving our heritage while projecting a modern and dynamic image. It illustrates our desire to remain true to our roots while opening up to the world, integrating the richness of our natural and cultural environment into every aspect of our visual communication.
The Communications Unit is the guarantor of the University's image: promotional documents must always be submitted to it for approval before distribution.
Components
Frescoes
Motifs/Mosaics
Brand signature and taglines
In the heart of the Amazon
This signature reflects our DNA. It expresses our commitment to our region and our core missions: to educate, transmit, create and innovate. It affirms our ambition to become the benchmark university in Amazonia and demonstrates the passion we put into our work, a commitment we take to heart.
This signature is much more than a slogan, it's a state of mind. Drawing on our roots to open up to the world. Our vision is to go global while preserving our roots.
It embodies our determination to remain deeply rooted in our local culture, while embracing global opportunities to foster a rich and mutual exchange of knowledge and cultures.
The hooks
- Resolutely Amazonian
- Innovation for the Amazon
- Boldly innovative
- Creating change
- Inspired by the Amazon
The Communications Unit is the guarantor of the University's image: promotional documents must always be submitted to it for approval before distribution.
Hangers
Only the logo of the University of Guyana must be used for goodies and external communication (advertising, poster campaigns, partnerships, etc.) and not that of the various components or departments.
Supports
The various communication media strengthen the University of Guyana's brand image. They provide coherence and harmonisation for the external public, thus facilitating better recognition of the institution by its various publics and unity. These materials also help to strengthen the feeling of belonging within the university community. Each visual element helps to create a strong and coherent identity. The University of Guyana logo, as the central element, ensures immediate and positive recognition, reinforcing the sense of belonging and pride.
By applying our visual identity to these various media, we create a constant, unified presence. Whether at academic events, in public spaces or during professional interactions, each element plays a crucial role in promoting our institution and disseminating our values. In short, the visual identity of the University of Guyana, supported by its logotype, is an essential vector of our brand image. It embodies our commitment to excellence and our pride in belonging to a dynamic and ambitious university community. These varied media enable our identity to shine through, consolidating our position as a key player in the higher education and research landscape.
The Communications Unit is the guarantor of the University's image: promotional documents must always be submitted to it for approval before distribution.
Stationery
Brochures
Tote bags
T-shirts
Oriflammes
