Bachelor’s degree in Insurance and Banking Client Management (CCAB)

The banking and insurance sector is undergoing a two-fold transformation: the digitalisation of customer relations (data, AI, cross-channel) and the tightening of regulatory requirements (duty to advise, compliance, anti-money laundering, data protection). Employers are looking for versatile customer advisers who are ready to start work immediately and possess the professional qualifications required for sales (IAS, IOBSP).

The Bachelor’s degree in Insurance and Banking Customer Service (CCAB) enables students to:

• To develop and retain a portfolio of clients in the insurance and banking sectors; ;
• Conducting needs assessments, advising on and selling banking, insurance and financial products tailored to the customer’s profile; ;
• To ensure the day-to-day management of operations and customer satisfaction, whilst maintaining compliance and managing risks; ;
• Harnessing digital tools (data, AI, CRM, cross-channel) to drive sales performance and enhance customer relations; ;
• Integrating inclusion (disability issues) and CSR into business practice.

The course is delivered as a 100 % work-study programme over twelve months. The programme is structured into three skill modules, supplemented by a cross-disciplinary foundation (orientation, soft skills), integration workshops and a final assessment (professional dissertation and oral presentation).

• BC01 Building a client portfolio in insurance and banking : define the portfolio development strategy (regulatory and competitive monitoring, sales action plan, target audience); organise commercial operations (planning, sourcing tools, prospecting and customer retention, tailored sales pitches, including those adapted for people with disabilities); implement development initiatives and coordinate the network of partners and influencers.
• BC02 Advising on and selling banking, insurance and financial products and services : analyse the situation and needs of the prospective or existing customer; recommend and tailor the product range (property and third-party liability insurance, personal protection, health insurance, life insurance, pension savings, financial products, financing and borrower protection); finalise the sale whilst fulfilling the duty to provide advice.
• BC03 Manage day-to-day operations in the insurance and banking sectors, incorporating the implementation of a strategy to enhance customer satisfaction : managing claims; implementing compliance processes (DDA, KYC, GDPR, CNIL); monitoring the portfolio and detecting fraud (AI, anti-money laundering, Tracfin); manage internal and external disputes; lead crisis management (Business Continuity Plan/Risk Recovery Plan, online reputation); integrate CSR into the commercial approach.

Cross-disciplinary skills

• Digital tools : mastering data, AI, CRM and cross-channel strategies.
• Compliance and advice : to foster a culture of compliance and the duty to advise.
• Professional communication : communicating and managing conflicts.
• Inclusion and accountability : to take account of disability issues and incorporate CSR.

Recruitment level : Level 5 (two years’ further education after A-levels).

Accessible in : Work-based learning programmes only (apprenticeship or vocational training contract).

Audience: students continuing their studies and those on work-study schemes, as well as employees undergoing retraining.

Admission requirements :  On the basis of a case study in a number of cases:

All candidates must provide evidence of:

• a qualification equivalent to at least two years’ higher education following A-levels or equivalent; ;
• or, for professionals who do not hold the required qualification, admission via VAPP (recognition of professional and personal experience) or via VAE.

Applications must be submitted via the platform ecandidate of the University of French Guiana

Career opportunities

Customer adviser, sales adviser, business client adviser, account manager, wealth management adviser, insurance adviser, insurance general agent, loan adviser, client manager.

Sectors of activity

• Insurance customer advice; ;
• Insurance brokerage
• Reception and banking services; ;
• Financial wealth management advice; ;
• Bank customer management.